Turn occasional buyers into repeat customers
Create a loyalty program tailored to your business and give your customers a reason to return. Define your own rules and rewards, encourage repeat purchases, get to know your customers from their first visit, and turn data into decisions that grow your business.
Brands turning every visit into a next purchase
Brands that believe in Vincua
Vincua is the loyalty platform for multiple industries
- Coffee shops
- Restaurants
- Bakeries
- Stores
- Veterinary
- Beauty salons
- Gyms
- Retail
More than points
Everything you need to turn loyalty into growth
Create your own loyalty program, reward your customers and understand their behavior. Vincua gives you the tools to bring them back and build lasting relationships.
Make sure your customers always carry you with them
Customers carry their points and benefits in Google Wallet and Apple Wallet, with no physical cards or extra apps. Make every visit easier and make participation in your loyalty program more seamless.
+25% active participation: IT Trattoria achieved this increase by integrating its loyalty program with Google Wallet.
Source: Google Wallet — IT Trattoria success story.
Turn your messages into new sales opportunities
Create campaigns for the right customers, communicate benefits, and encourage new purchases. Keep your business present with relevant messages that strengthen customer relationships.
Up to US$50 for every US$1 invested: 30% of surveyed professionals reported returns between US$36 and US$50 per dollar invested in email marketing.
Source: Litmus — State of Email 2025.
Know your customers better and build loyalty
Discover who your best customers are, identify growth opportunities, and spot who may stop buying. With RFM and lifecycle segmentation, make smarter decisions to drive repeat purchases and retention.
71% of consumers expect personalized experiences: knowing and differentiating customers is essential for offering more relevant benefits and communications.
Source: McKinsey — The Value of Getting Personalization Right (2021).
Listen to your customers and improve their experience
Discover what your customers think about your business, identify opportunities to improve, and make decisions based on their feedback. With Vincua satisfaction surveys, every response becomes an opportunity to strengthen loyalty.
51% of very negative experiences lead consumers to reduce or stop buying from a business. Listening to customers can make the difference between losing them and bringing them back.
Source: Qualtrics XM Institute — What Happens After a Bad Experience (2024).
The problem
Getting new customers keeps getting more expensive
More repeat purchases
Consumers say a strong loyalty program significantly increases the likelihood that they keep buying from that brand.
Bond Loyalty Report 2024.More recommendations
Customers are more likely to recommend a business when they take part in an attractive loyalty program.
Bond Loyalty Report 2024.Higher spend
Consumers spend more with brands where they actively participate in loyalty programs.
Deloitte 2025 Consumer Loyalty Survey.View more stats
Spend increase
More than half of consumers say they increase purchases because of loyalty program benefits.
Deloitte 2025 Consumer Loyalty Survey.Shapes purchase choice
Rewards and benefits directly influence how consumers decide where to buy.
Bain & Company.Higher acquisition cost
The cost of acquiring new retail customers has risen 222% over the past decade, making loyalty more strategic.
Deloitte Retail Outlook.Higher perceived value
Consumers feel they get more value when they belong to a loyalty program.
Deloitte 2025 Consumer Loyalty Survey.Rewards matter
Clear financial rewards remain the main reason consumers join a loyalty program.
Deloitte Consumer Loyalty Survey.Simple redemption
Consumers prefer programs where earning and redeeming rewards feels fast and easy.
Deloitte Consumer Loyalty Survey.Digital experience
Three out of four consumers consider a modern digital experience essential in a loyalty program.
Deloitte Consumer Loyalty Survey.
How it works
Build customer loyalty in just 3 steps
Create your loyalty program, connect with your customers, and give them more reasons to return to your business.
Create a program that fits your business
Customize your program with your business identity, define how customers earn points, and choose rewards that motivate them to return.
Invite your customers to join
Enroll customers and give them their digital card in Google Wallet or Apple Wallet, so they can easily check their points and benefits.
Turn rewards into new purchases
Every purchase brings customers closer to a reward and gives them a reason to return. Create more repeat-purchase opportunities, build loyalty, and develop lasting relationships.
Features
Everything you need to turn customers into loyal customers
Create rewards that fit your business, automate point accrual, and discover what brings customers back. All from one place.
An easy experience for your customers
Make joining your loyalty program as simple as buying from your business.
Easy signup
Customers join through a QR code or a page customized for your business.
Digital cards
They carry points and benefits in Google Wallet or Apple Wallet, with no extra app.
Points always visible
They check their balance and activity to see how close they are to their next reward.
Fast identification
Identify each customer at purchase time to record their points and benefits.
Fewer barriers to join. More opportunities to build loyalty.
Reward every reason to return
Design a loyalty program that fits the way your customers buy.
Points for purchases
Apply the points you define according to the value of recorded purchases.
Points for visits
Record every visit and motivate customers to return more often.
Birthday gifts
Configure special points to surprise customers on their birthday.
Special dates
Grant points based on the dates you define for your program.
Custom rewards
Create prizes, discounts, or exclusive benefits customers can redeem.
Flexible rules
Define earned points, expiration, and how they can be used.
Every purchase, visit, or special date can become a new reason to return.
Know your customers. Grow your business.
Turn loyalty-program information into opportunities to sell more and retain better.
Dashboard
View program activity and key indicators in one place.
Most valuable customers
Identify who buys, returns, and participates the most.
Favorite rewards
See which benefits are redeemed most often.
Smart segmentation
Classify by behavior and relationship stage with RFM and lifecycle.
Spot opportunities
Find frequent customers, customers who are growing, and those who may stop buying.
Data exports
Download program information for additional analysis.
Stop guessing what customers want and start making decisions based on information.
Your program works even when you do not
Automate repetitive tasks and spend more time serving your customers.
Date-based accruals
Birthday and special-date points are assigned according to configured rules.
Accrual rules
Calculate points for purchases and visits when operations are recorded.
Available benefits
Rewards become available when customers meet the defined conditions.
Expiration controls
Manage point validity according to your program rules.
Email Marketing
Create campaigns for promotions, rewards, and news for customer groups.
Digital cards
Make benefits accessible with Google Wallet and Apple Wallet cards.
Less manual work, more time to grow your business.
Plans
Three starting points to match your operation
Plan para negocios que comienzan. Incluye todas las funcionalidades con limites de uso de entrada.
Signup form, rewards, and collect rules.
Up to 100 emails per day
Unlimited
Google Wallet
Apple Wallet
RFM and lifecycle segmentation
Up to 100 responses per month
- Up to 500 Clientes
- Up to 3 Usuarios
- Up to 1 Sucursales
- Up to 20 Recompensas
- Up to 5 Balance bags
- Up to 10 Collect rules
- Up to 2,000 Transactions per month
- Analytics and Rankings
- Colecta por transacciones
- Colecta por visitas
- Colecta automatica por cumpleanos
- Colecta automatica por fechas especiales
Plan para negocios en expansion. Incluye las mismas funcionalidades con mayor capacidad operativa.
Signup form, rewards, and collect rules.
Up to 1,000 emails per day
Unlimited
Google Wallet
Apple Wallet
RFM and lifecycle segmentation
Up to 1,000 responses per month
- Up to 5,000 Clientes
- Up to 10 Usuarios
- Up to 5 Sucursales
- Up to 100 Recompensas
- Up to 20 Balance bags
- Up to 50 Collect rules
- Up to 20,000 Transactions per month
- Analytics and Rankings
- Colecta por transacciones
- Colecta por visitas
- Colecta automatica por cumpleanos
- Colecta automatica por fechas especiales
Plan para operaciones de alto volumen. Incluye todas las funcionalidades con limites avanzados e ilimitados en recursos clave.
Signup form, rewards, and collect rules.
Up to 10,000 emails per day
Unlimited
Google Wallet
Apple Wallet
RFM and lifecycle segmentation
Up to 10,000 responses per month
- Up to 50,000 Clientes
- Up to 50 Usuarios
- Up to 100 Sucursales
- Up to 1,000 Recompensas
- Up to 100 Balance bags
- Up to 500 Collect rules
- Up to 200,000 Transactions per month
- Analytics and Rankings
- Colecta por transacciones
- Colecta por visitas
- Colecta automatica por cumpleanos
- Colecta automatica por fechas especiales
FAQ
Frequently asked questions
Do I need an app?
No. Vincua is designed around digital cards and a much simpler experience.
Do my customers need to download something?
Not necessarily. They can save the card directly to Google Wallet or Apple Wallet.
How do they collect points?
Each purchase, visit or configured rule can add value automatically.
Can I import customers?
Yes. The platform is ready to grow with an existing customer base.
How long does setup take?
The goal is to make a working version ready in a very short time.
How do digital cards work?
The customer saves the card and it updates with points, progress and rewards.
Can I customize the program?
Yes. Rules, rewards, branding and commercial logic can adapt to your business.